MP&A Digital & Advertising | provided by Hsyndicate Copyright 1995-2016 Hsyndicate http://www.hospitalitynet.org/organization/17012737.html Latest news, events, photos and more from MP&A Digital & Advertising en-us Fri, 12 Feb 2016 23:19:40 +0100 cs@hsyndicate.com (Hsyndicate) info@hsyndicate.com (Hsyndicate) Hsyndicate RSS FeedGenerator 120 Blog - Madigan Pratt to Present at HSMAI Digital Strategy Conference http://blog.madiganpratt.com/2016/02/11/madigan-pratt-to-present-at-hsmai-digital-strategy-conference/ http://blog.madiganpratt.com/2016/02/11/madigan-pratt-to-present-at-hsmai-digital-strategy-conference/ Thu, 11 Feb 2016 21:58:09 +0200 Madigan Pratt, president of MP&A Digital & Advertising will present a case study on how integrated Customer Relationship (iCRM) helped a five-star resort double revenue in two and a half years. The presentation will be delivered at the HSMAI Digital Strategy Conference on February 17th at the Marriott Marquis in New York City. Blog - MP&A Digital Launches Luxury European Hotel CRM Inititative http://blog.madiganpratt.com/2016/01/14/mpa-digital-launches-luxury-european-hotel-crm-inititative/ http://blog.madiganpratt.com/2016/01/14/mpa-digital-launches-luxury-european-hotel-crm-inititative/ Thu, 14 Jan 2016 15:44:32 +0200 MP&A Digital & Advertising, an agency offering top luxury Caribbean hotels integrated Customer Relationship Marketing (iCRM) solutions has formed a new agency based in Paris, France with the expressed purpose of ensuring luxury European hotels maximize occupancy and profitable revenue.� The agency is a partnership with StringCan Interactive with offices in Paris and Phoenix, Arizona. The new agency is named� Marketing Luxury Hotels or MLH. Together as MLH� the two firms offer their best and brightest marketing and creative talent as well as technology to help luxury European hotels prosper in the digital age.... New Hotel Marketing Agency Launched to Help European Luxury Hotels Prosper in the Digital Age http://www.hospitalitynet.org/news/154000320/4073659.html http://www.hospitalitynet.org/news/154000320/4073659.html Thu, 14 Jan 2016 09:29:41 +0200 MP&A Digital & Advertising, an agency offering top luxury Caribbean hotels integrated Customer Relationship Marketing (iCRM) solutions has formed a new agency based in Paris, France with the expressed purpose of ensuring luxury European hotels maximize occupancy and profitable revenue. The agency is a partnership with StringCan Interactive with offices in Paris and Phoenix, Arizona. Blog - Top Caribbean Hotel Awards Won By The Somerset, Turks & Caicos and Rosalie Bay, Dominica http://blog.madiganpratt.com/2015/10/07/top-caribbean-hotel-awards-won-by-the-somerset-turks-caicos-and-rosalie-bay-dominica/ http://blog.madiganpratt.com/2015/10/07/top-caribbean-hotel-awards-won-by-the-somerset-turks-caicos-and-rosalie-bay-dominica/ Wed, 07 Oct 2015 13:49:59 +0200 The Somerset on Grace Bay in Turks and Caicos was declared the winner of the Marketing Award and Rosalie Bay in Dominica the winner of its Sustainability Award at the Caribbean Hotel and Tourism Association's CHIEF Conference in Puerto Rico last weekend. Case studies submitted by both resorts highlighted each one's extraordinary achievements in their respective areas of marketing and sustainability. Each resort made it to the final round being named among the top three in their category with the eventual winners announced at the CHIEF Conference. Marketing Case Study -� The Somerset on Grace Bay, Turks & Caicos logoTheSomerset-BlueThe Somerset on Grace Bay won for its marketing case study showing a remarkable increase in both occupancy and revenue after embracing an integrated Customer Relationship Marketing (iCRM) approach to sales and marketing.... Bucuti & Tara Beach Resorts, Aruba Selects MP&A Digital & Advertising as New Agency of Record http://www.hospitalitynet.org/news/154000320/4071446.html http://www.hospitalitynet.org/news/154000320/4071446.html Wed, 19 Aug 2015 15:08:07 +0200 Intimate, eco-driven Bucuti & Tara Beach Resorts, the highly popular luxury resort on Aruba's famous Eagle Beach, has selected MP&A Digital & Advertising as its agency of record. The New Hotel Mantra – “Drive Profitable Direct Bookings | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4070539.html http://www.hospitalitynet.org/news/154000320/4070539.html Fri, 05 Jun 2015 12:13:18 +0200 You are witnessing an upheaval within the Online Travel Agency space and it doesn't necessarily spell good news for independent luxury hotels. Expedia buying Travelocity. Booking.com no longer sharing client emails with hotels. Analysts estimate that Expedia, Priceline and Travelocity will generate a combined $80 billion in hotel and vacation rental bookings this year. And so it goes. The Benefits of Being A Digital Leader vs. Laggard | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4069327.html http://www.hospitalitynet.org/news/154000320/4069327.html Wed, 04 Mar 2015 16:43:48 +0200 A recent study conducted by McKinsey & Company shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. It's the digital leaders vs.the digital laggards and the financial implications are enormous. The Case for Hotel Videos | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4067310.html http://www.hospitalitynet.org/news/154000320/4067310.html Fri, 10 Oct 2014 10:52:40 +0200 Do you know any hoteliers that have been putting off creating professionally produced videos for their small luxury hotel? I'll bet you do and the reason is most likely that they are just too expensive. Really? This is perhaps the most common reason a company, including hotels, will use when it doesn't want to purchase something. Sure, it will cost money, but what are the benefits? How much revenue will videos produce? What will be your return on investment? It's not about how much something costs, but how ROI a hotel can expect. What in Hell is the U.S.P.? And Why Do You Need One? Redux | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4066613.html http://www.hospitalitynet.org/news/154000320/4066613.html Wed, 20 Aug 2014 09:28:06 +0200 Every so often it's a good idea to step back and review the real definition of the U.S.P. While the Unique Selling Proposition is one of the most basic and important components of a hotel's marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original. The Most Effective Yet Underutilized Hotel Marketing Discipline | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4066506.html http://www.hospitalitynet.org/news/154000320/4066506.html Mon, 11 Aug 2014 17:47:11 +0200 Public relations, online advertising, websites, SEO, sales, social media and email are all common forms of marketing used by small luxury hotels today. They are assembled in various mixes to form a hotel's marketing and communications plan. Success Secrets From The Best Caribbean Boutique Hotels | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4066167.html http://www.hospitalitynet.org/news/154000320/4066167.html Tue, 15 Jul 2014 17:48:41 +0200 Another season of discovering which hotels will be ranked among the world's best is upon us. Travel+Leisure Magazine has just announced their picks and Condé Nast Traveler won't be far behind. Seeing these annual rankings raised two questions. MarketingSherpa Features MP&A Case Study of Jamaica Inn http://www.hospitalitynet.org/news/154000320/4065270.html http://www.hospitalitynet.org/news/154000320/4065270.html Wed, 14 May 2014 16:04:19 +0200 MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program. Close That Sale Now | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4065232.html http://www.hospitalitynet.org/news/154000320/4065232.html Fri, 09 May 2014 16:16:18 +0200 Running a profitable hotel today is more challenging than ever. Competition and discounting has never been fiercer while guests are more demanding than ever. Online travel agencies (OTAs) require rate parity and can sell any specials on your website while extracting a 25% fee for their services. They also buy your branded keywords on Google to increase their revenue as a result of your marketing efforts. Holy #Hashtag! Loyalty in The Digital Age | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4064854.html http://www.hospitalitynet.org/news/154000320/4064854.html Fri, 11 Apr 2014 12:23:22 +0200 Loyalty may be marketing's Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags. That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining according to Chris Malone, managing partner at Fidelum Partners, a global marketing firm. TripAdvisor Update – Bigger and More Important Than Ever | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4064118.html http://www.hospitalitynet.org/news/154000320/4064118.html Thu, 20 Feb 2014 16:53:27 +0200 Two noteworthy articles came across my desk last week. Both involved the same company and after reading each all I could say was, 'Wow!' Both were about TripAdvisor and confirmed the company is becoming an indispensable part of the social fabric of the traveling process. Honoring the Top 1% of TripAdvisor: 2014 Travelers’ Choice Awards http://www.hospitalitynet.org/news/154000320/4063794.html http://www.hospitalitynet.org/news/154000320/4063794.html Tue, 28 Jan 2014 17:32:56 +0200 Travelers have spoken and the results are in. TripAdvisor has sifted through literally millions of reviews from travelers around the world to identify user favorites and name the 2014 Travelers' Choice winners. Video - MP&A's Presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica http://www.hospitalitynet.org/organization/17012737.html#flickr http://www.hospitalitynet.org/organization/.html#videos Tue, 28 Jan 2014 17:30:56 +0200 A new Video has been added: 'MP&A's Presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica ' MP&A Digital & Advertising Honored with Three HSMAI Adrian Awards http://www.hospitalitynet.org/news/154000320/4063177.html http://www.hospitalitynet.org/news/154000320/4063177.html Tue, 03 Dec 2013 14:57:58 +0200 MP&A Digital & Advertising, a full-service integrated agency specializing in the travel industry, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with three Adrian Awards for exceptional digital marketing and public relations efforts.