MP&A Digital & Advertising | provided by Hsyndicate Copyright 1995-2014 Hsyndicate http://www.hospitalitynet.org/organization/17012737.html Latest news, events, photos and more from MP&A Digital & Advertising en-us Thu, 02 Oct 2014 14:25:39 +0100 cs@hsyndicate.com (Hsyndicate) info@hsyndicate.com (Hsyndicate) Hsyndicate RSS FeedGenerator 120 What in Hell is the U.S.P.? And Why Do You Need One? Redux | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4066613.html http://www.hospitalitynet.org/news/154000320/4066613.html Wed, 20 Aug 2014 09:28:06 +0200 Every so often it's a good idea to step back and review the real definition of the U.S.P. While the Unique Selling Proposition is one of the most basic and important components of a hotel's marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original. Blog - What in Hell is the U.S.P.? And Why Do You Need One? Redux http://blog.madiganpratt.com/2014/08/19/what-in-hell-is-the-u-s-p-and-why-do-you-need-one-redux/ http://blog.madiganpratt.com/2014/08/19/what-in-hell-is-the-u-s-p-and-why-do-you-need-one-redux/ Tue, 19 Aug 2014 14:06:57 +0200 Every� so often� it's a good idea to step back and review the real definition of the� U.S.P.� While the Unique Selling Proposition is one of the most basic and important components of a hotel's marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original. So, following is an updated article on the subject and several new examples of hotels that have developed and benefitted from having a strong U.S.P.'s. Enjoy, Madigan USP-lr'Today, the U.S.P. is perhaps the most misused series of letters in advertising.... The Most Effective Yet Underutilized Hotel Marketing Discipline | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4066506.html http://www.hospitalitynet.org/news/154000320/4066506.html Mon, 11 Aug 2014 17:47:11 +0200 Public relations, online advertising, websites, SEO, sales, social media and email are all common forms of marketing used by small luxury hotels today. They are assembled in various mixes to form a hotel's marketing and communications plan. Blog - The Most Effective Yet Underutilized Hotel Marketing Discipline http://blog.madiganpratt.com/2014/08/11/the-most-effective-yet-underutilized-hotel-marketing-discipline/ http://blog.madiganpratt.com/2014/08/11/the-most-effective-yet-underutilized-hotel-marketing-discipline/ Mon, 11 Aug 2014 14:40:18 +0200 Public relations, online advertising, websites, SEO, sales, social media and email are all common forms of marketing used by small luxury hotels today. They are assembled in various mixes to form a hotel's marketing and communications plan. These plans get the word out and hopefully generate the revenue that management and owners budgeted. Sometimes they do and sometimes they don't. Over the course of the past few years far too many have proven they don't. So why are so many small luxury hotels missing the mark when hotel chains, casinos and even cruise lines are meeting goals? You might say it's because chains, cruise lines and casinos spend so much money on advertising, but that would be missing the real reason for their success.... Blog - Grace Bay in Turks & Caicos Named the Caribbean's Most Popular Beach http://blog.madiganpratt.com/2014/07/31/grace-bay-in-turks-caicos-named-the-caribbeans-most-popular-beach/ http://blog.madiganpratt.com/2014/07/31/grace-bay-in-turks-caicos-named-the-caribbeans-most-popular-beach/ Thu, 31 Jul 2014 15:06:07 +0200 The people have spoken. Yahoo Travel just announced its most-searched international beaches and Grace Bay beach in gorgeous Turks and Caicos was named the most popular Caribbean beach and the second most popular in the world� outside the United States. This wasn't a contest or a fancy campaign.� No one was even asked to cast a vote.� Nope.� Instead, people revealed their interests with clicks of a mouse.� Each month, more than 1.2 billion people search using Yahoo. Boulders Beach in South Africa with its resident colony of 3,000 penguins earned the top spot. Click here to read the story and see the full list of the top ten international beaches.... Success Secrets From The Best Caribbean Boutique Hotels | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4066167.html http://www.hospitalitynet.org/news/154000320/4066167.html Tue, 15 Jul 2014 17:48:41 +0200 Another season of discovering which hotels will be ranked among the world's best is upon us. Travel+Leisure Magazine has just announced their picks and Condé Nast Traveler won't be far behind. Seeing these annual rankings raised two questions. MarketingSherpa Features MP&A Case Study of Jamaica Inn http://www.hospitalitynet.org/news/154000320/4065270.html http://www.hospitalitynet.org/news/154000320/4065270.html Wed, 14 May 2014 16:04:19 +0200 MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program. Close That Sale Now | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4065232.html http://www.hospitalitynet.org/news/154000320/4065232.html Fri, 09 May 2014 16:16:18 +0200 Running a profitable hotel today is more challenging than ever. Competition and discounting has never been fiercer while guests are more demanding than ever. Online travel agencies (OTAs) require rate parity and can sell any specials on your website while extracting a 25% fee for their services. They also buy your branded keywords on Google to increase their revenue as a result of your marketing efforts. Holy #Hashtag! Loyalty in The Digital Age | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4064854.html http://www.hospitalitynet.org/news/154000320/4064854.html Fri, 11 Apr 2014 12:23:22 +0200 Loyalty may be marketing's Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags. That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining according to Chris Malone, managing partner at Fidelum Partners, a global marketing firm. TripAdvisor Update – Bigger and More Important Than Ever | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4064118.html http://www.hospitalitynet.org/news/154000320/4064118.html Thu, 20 Feb 2014 16:53:27 +0200 Two noteworthy articles came across my desk last week. Both involved the same company and after reading each all I could say was, 'Wow!' Both were about TripAdvisor and confirmed the company is becoming an indispensable part of the social fabric of the traveling process. Honoring the Top 1% of TripAdvisor: 2014 Travelers’ Choice Awards http://www.hospitalitynet.org/news/154000320/4063794.html http://www.hospitalitynet.org/news/154000320/4063794.html Tue, 28 Jan 2014 17:32:56 +0200 Travelers have spoken and the results are in. TripAdvisor has sifted through literally millions of reviews from travelers around the world to identify user favorites and name the 2014 Travelers' Choice winners. Video - MP&A's Presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica http://www.hospitalitynet.org/organization/17012737.html#flickr http://www.hospitalitynet.org/organization/.html#videos Tue, 28 Jan 2014 17:30:56 +0200 A new Video has been added: 'MP&A's Presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica ' MP&A Digital & Advertising Honored with Three HSMAI Adrian Awards http://www.hospitalitynet.org/news/154000320/4063177.html http://www.hospitalitynet.org/news/154000320/4063177.html Tue, 03 Dec 2013 14:57:58 +0200 MP&A Digital & Advertising, a full-service integrated agency specializing in the travel industry, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with three Adrian Awards for exceptional digital marketing and public relations efforts. Email vs. Social Media – Which One Deserves Your Marketing Dollar? | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4062860.html http://www.hospitalitynet.org/news/154000320/4062860.html Thu, 07 Nov 2013 09:14:31 +0200 Ever hear the one about the hotelier who had too much money to spend on marketing? Neither have I. Financial constraints on marketing budgets are all too common in the hospitality industry. As a result hoteliers are constantly evaluating and balancing budgets in an effort to generate the greatest proven return on investment while at the same time trying to stay current with the ever-changing media landscape. A Salute To Three of the Best Resorts in the Caribbean | by Madigan Pratt http://www.hospitalitynet.org/news/154000320/4062630.html http://www.hospitalitynet.org/news/154000320/4062630.html Tue, 22 Oct 2013 17:07:05 +0200 The discerning readers of Condé Nast Traveler have spoken. This week the prestigious travel magazine released the results of its annual survey recognizing the best cities, islands, cruise lines, airlines, hotels and resorts in the world. Warning to Hotels: Don’t Post Fake Reviews | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4062312.html http://www.hospitalitynet.org/news/154000320/4062312.html Wed, 25 Sep 2013 16:50:38 +0200 Review sites like Google, Yelp, Citysearch and even TripAdvisor have taken a huge hit recently in the media for publishing fake reviews. So have a number of so-called reputation management companies for helping foster the practice. TripAdvisor Top Performers, Caribbean Hotel Edition (Part 2) | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4061829.html http://www.hospitalitynet.org/news/154000320/4061829.html Thu, 15 Aug 2013 16:19:04 +0200 In a recent analysis of TripAdvisor top performers in the Caribbean, a number of interesting observations were made about destinations with top-performing hotels. Today, we’re unveiling the Caribbean hotels that currently have a 5-star TripAdvisor rating and key findings from our recent analysis. TripAdvisor Top Performers, Caribbean Destination Edition (Part 1) | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4061765.html http://www.hospitalitynet.org/news/154000320/4061765.html Wed, 07 Aug 2013 17:20:30 +0200 Millions of travelers use TripAdvisor to plan their vacation, including help selecting a hotel. In the Caribbean, this may involve choosing between several hotels on the same island or several hotels on different islands. TripAdvisor therefore has the ability to help increase a hotel's occupancy and an island's air arrivals. Harshad Methrath has been promoted Associate Creative Director at MP&A Digital & Advertising in Williamsburg - VA, United States http://www.hospitalitynet.org/staffmovement/79004927.html http://www.hospitalitynet.org/staffmovement/79004927.html Wed, 15 May 2013 23:05:57 +0200 MP&A Digital & Advertising, an award-winning full-service agency in Williamsburg, has promoted Harshad Methrath to Associate Creative Director. Methrath has been a Graphic and Web Designer at the agency since June 2010. He has been responsible for the design and execution of website, print and digital media efforts for all of the agency’s clients, which include several of the top luxury resorts in the Caribbean. In addition, he has successfully managed clients’ search engine optimization (SEO) Hotelier Interview: The Remarkable David Dodwell | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4057402.html http://www.hospitalitynet.org/news/154000320/4057402.html Thu, 23 Aug 2012 16:57:30 +0200 A Bermudian and graduate of the highly acclaimed Cornell Hotel School, David Dodwell has more than four decades of experience in hospitality and is the owner of The Reefs in Bermuda and Nisbet Plantation on Nevis. Both resorts have been highly acclaimed in consumer travel media over the years but nothing could have foretold what a remarkable experience Mr. Dodwell and his two resorts would have over the past twelve months.