MP&A Digital & Advertising | provided by Hsyndicate Copyright 1995-2015 Hsyndicate Latest news, events, photos and more from MP&A Digital & Advertising en-us Fri, 29 May 2015 14:02:50 +0100 (Hsyndicate) (Hsyndicate) Hsyndicate RSS FeedGenerator 120 Blog - Hospitality Excellence Where Everyone is a Winner Fri, 27 Mar 2015 14:30:05 +0200 Online review sites like TripAdvisor have been around for over a decade now. Unquestionably they have forced hoteliers to seriously focus on customer comments. Remember the days� when paper comment cards were reviewed in the privacy of the GM's office with action taken as s/he� deemed necessary? Those were the days! Today there is� nowhere to hide. Transparency rules. Every hotel is totally exposed through online review sites making� every comment important. The good news is that actions hoteliers� are taking to provide an excellent guest experience can lead to even more good news. Good news that� can spread� beyond the management team circle, beyond the staff and even potential guests� who will read them.... E. Rhonda Bastian has been appointed Executive Manager at The Somerset Resort on Grace Bay in Providenciales, Turks and Caicos Islands Wed, 11 Mar 2015 04:46:58 +0200 A native of the Bahamas, Bastian brings more than 20 years of hospitality experience to the position. Her career includes various leadership positions at some of the Caribbean’s most recognized properties including such Bahamas properties as The Cove and The Reefs Atlantis on Paradise Island, British Colonial Hilton and the Sandals Royal Bahamian Resort & Spa in Nassau. Bastian has also worked at destination management company Cacique International and has been a head agent, supervisor and cert The Benefits of Being A Digital Leader vs. Laggard | By Madigan Pratt Wed, 04 Mar 2015 16:43:48 +0200 A recent study conducted by McKinsey & Company shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. It's the digital leaders vs.the digital laggards and the financial implications are enormous. Blog - The Benefits of Being A Digital Leader vs. Laggard Wed, 04 Mar 2015 14:52:41 +0200 A recent study conducted by� McKinsey� & Company� shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. It's the digital leaders vs.the digital laggards and the� financial implications are enormous. The study included data on 1,000 brands across a wide range of product categories covering 20,000 customer journeys and 100,000 touchpoints. Three not so surprising findings from the study include: 1. More Channels = More Competition - With the proliferation of branding channels and messages comes increased competition for share of the consumer's attention 2. Consumers Are Taking Control- The impact of company branding messages and likelihood of conversion tends to decrease as consumers become more digitally adept, i.e. Blog - Time for Hotels to Focus on Driving Direct Bookings Fri, 13 Feb 2015 16:11:28 +0200 I'm sure you have already heard the news that Expedia is planning on buying Orbitz in a $1.34 billion deal. To� read the� Wall Street Journal's take on situation, just click here. What caught my eye was a line in the second paragraph which says the 'deal is sure to spark grumbling from hotel and airline operators, who are wary of having even bigger� companies standing between them and their customers.' As a hotel operator I hope you are doing more than just grumbling. There has never been a better time for hotels to commit to driving significantly more� direct bookings. Here are some actions that can be taken immediately.... The Case for Hotel Videos | By Madigan Pratt Fri, 10 Oct 2014 10:52:40 +0200 Do you know any hoteliers that have been putting off creating professionally produced videos for their small luxury hotel? I'll bet you do and the reason is most likely that they are just too expensive. Really? This is perhaps the most common reason a company, including hotels, will use when it doesn't want to purchase something. Sure, it will cost money, but what are the benefits? How much revenue will videos produce? What will be your return on investment? It's not about how much something costs, but how ROI a hotel can expect. What in Hell is the U.S.P.? And Why Do You Need One? Redux | By Madigan Pratt Wed, 20 Aug 2014 09:28:06 +0200 Every so often it's a good idea to step back and review the real definition of the U.S.P. While the Unique Selling Proposition is one of the most basic and important components of a hotel's marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original. The Most Effective Yet Underutilized Hotel Marketing Discipline | By Madigan Pratt Mon, 11 Aug 2014 17:47:11 +0200 Public relations, online advertising, websites, SEO, sales, social media and email are all common forms of marketing used by small luxury hotels today. They are assembled in various mixes to form a hotel's marketing and communications plan. Success Secrets From The Best Caribbean Boutique Hotels | By Madigan Pratt Tue, 15 Jul 2014 17:48:41 +0200 Another season of discovering which hotels will be ranked among the world's best is upon us. Travel+Leisure Magazine has just announced their picks and Condé Nast Traveler won't be far behind. Seeing these annual rankings raised two questions. MarketingSherpa Features MP&A Case Study of Jamaica Inn Wed, 14 May 2014 16:04:19 +0200 MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program. Close That Sale Now | By Madigan Pratt Fri, 09 May 2014 16:16:18 +0200 Running a profitable hotel today is more challenging than ever. Competition and discounting has never been fiercer while guests are more demanding than ever. Online travel agencies (OTAs) require rate parity and can sell any specials on your website while extracting a 25% fee for their services. They also buy your branded keywords on Google to increase their revenue as a result of your marketing efforts. Holy #Hashtag! Loyalty in The Digital Age | By Madigan Pratt Fri, 11 Apr 2014 12:23:22 +0200 Loyalty may be marketing's Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags. That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining according to Chris Malone, managing partner at Fidelum Partners, a global marketing firm. TripAdvisor Update – Bigger and More Important Than Ever | By Madigan Pratt Thu, 20 Feb 2014 16:53:27 +0200 Two noteworthy articles came across my desk last week. Both involved the same company and after reading each all I could say was, 'Wow!' Both were about TripAdvisor and confirmed the company is becoming an indispensable part of the social fabric of the traveling process. Honoring the Top 1% of TripAdvisor: 2014 Travelers’ Choice Awards Tue, 28 Jan 2014 17:32:56 +0200 Travelers have spoken and the results are in. TripAdvisor has sifted through literally millions of reviews from travelers around the world to identify user favorites and name the 2014 Travelers' Choice winners. Video - MP&A's Presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica Tue, 28 Jan 2014 17:30:56 +0200 A new Video has been added: 'MP&A's Presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica ' MP&A Digital & Advertising Honored with Three HSMAI Adrian Awards Tue, 03 Dec 2013 14:57:58 +0200 MP&A Digital & Advertising, a full-service integrated agency specializing in the travel industry, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with three Adrian Awards for exceptional digital marketing and public relations efforts. Email vs. Social Media – Which One Deserves Your Marketing Dollar? | By Madigan Pratt Thu, 07 Nov 2013 09:14:31 +0200 Ever hear the one about the hotelier who had too much money to spend on marketing? Neither have I. Financial constraints on marketing budgets are all too common in the hospitality industry. As a result hoteliers are constantly evaluating and balancing budgets in an effort to generate the greatest proven return on investment while at the same time trying to stay current with the ever-changing media landscape. A Salute To Three of the Best Resorts in the Caribbean | by Madigan Pratt Tue, 22 Oct 2013 17:07:05 +0200 The discerning readers of Condé Nast Traveler have spoken. This week the prestigious travel magazine released the results of its annual survey recognizing the best cities, islands, cruise lines, airlines, hotels and resorts in the world. Warning to Hotels: Don’t Post Fake Reviews | By Madigan Pratt Wed, 25 Sep 2013 16:50:38 +0200 Review sites like Google, Yelp, Citysearch and even TripAdvisor have taken a huge hit recently in the media for publishing fake reviews. So have a number of so-called reputation management companies for helping foster the practice. TripAdvisor Top Performers, Caribbean Hotel Edition (Part 2) | By Madigan Pratt Thu, 15 Aug 2013 16:19:04 +0200 In a recent analysis of TripAdvisor top performers in the Caribbean, a number of interesting observations were made about destinations with top-performing hotels. Today, we’re unveiling the Caribbean hotels that currently have a 5-star TripAdvisor rating and key findings from our recent analysis.