MP&A Digital & Advertising | provided by Hsyndicate Copyright 1995-2014 Hsyndicate http://www.hospitalitynet.org/organization/17012737.html Latest news, events, photos and more from MP&A Digital & Advertising en-us Wed, 23 Apr 2014 21:04:04 +0100 cs@hsyndicate.com (Hsyndicate) info@hsyndicate.com (Hsyndicate) Hsyndicate RSS FeedGenerator 120 Holy #Hashtag! Loyalty in The Digital Age | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4064854.html http://www.hospitalitynet.org/news/154000320/4064854.html Fri, 11 Apr 2014 12:23:22 +0200 Loyalty may be marketing's Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags. That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining according to Chris Malone, managing partner at Fidelum Partners, a global marketing firm. Blog - Holy #Hashtag! Loyalty in The Digital Age http://blog.madiganpratt.com/2014/04/10/holy-hashtag-loyalty-in-the-information-age-2/ http://blog.madiganpratt.com/2014/04/10/holy-hashtag-loyalty-in-the-information-age-2/ Thu, 10 Apr 2014 15:38:13 +0200 Loyalty may be marketing's Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags.That was the take-away from Wharton's recent marketing conference, “Building Loyal Customers in the Information Age.' While marketers have more data than ever, the truth is that customer loyalty is declining Blog - International Davey Awards Recognize MP&A Digital & Advertising with Gold and Silver Honors http://blog.madiganpratt.com/2014/02/21/international-davey-awards-recognize-mpa-digital-advertising-with-gold-and-silver-honors/ http://blog.madiganpratt.com/2014/02/21/international-davey-awards-recognize-mpa-digital-advertising-with-gold-and-silver-honors/ Fri, 21 Feb 2014 07:16:39 +0200 MP&A Digital & Advertising has been awarded two Davey Awards from the International Academy of the Visual Arts.The agency received a Gold Award for Print/Design for a wedding brochure created for Two Rivers Country Club at Governor’s Land in Williamsburg, Virginia, and a Silver Award for Website Design for Jamaica Inn in Ocho Rios, Jamaica.With nearly 4,000 entries from across TripAdvisor Update – Bigger and More Important Than Ever | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4064118.html http://www.hospitalitynet.org/news/154000320/4064118.html Thu, 20 Feb 2014 16:53:27 +0200 Two noteworthy articles came across my desk last week. Both involved the same company and after reading each all I could say was, 'Wow!' Both were about TripAdvisor and confirmed the company is becoming an indispensable part of the social fabric of the traveling process. Blog - TripAdvisor Update – Bigger and More Important Than Ever http://blog.madiganpratt.com/2014/02/20/tripadvisor-update-bigger-and-more-important-than-ever/ http://blog.madiganpratt.com/2014/02/20/tripadvisor-update-bigger-and-more-important-than-ever/ Thu, 20 Feb 2014 14:56:57 +0200 Two noteworthy articles came across my desk last week. Both involved the same company and after reading each all I could say was, 'Wow!' Both were about TripAdvisor and confirmed the company is becoming an indispensable part of the social fabric of the traveling process.The first article announced TripAdvisor's fourth quarter and full year 2013 financial statement. The second is Honoring the Top 1% of TripAdvisor: 2014 Travelers’ Choice Awards http://www.hospitalitynet.org/news/154000320/4063794.html http://www.hospitalitynet.org/news/154000320/4063794.html Tue, 28 Jan 2014 17:32:56 +0200 Travelers have spoken and the results are in. TripAdvisor has sifted through literally millions of reviews from travelers around the world to identify user favorites and name the 2014 Travelers' Choice winners. Video - MP&A's Presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica http://www.hospitalitynet.org/organization/17012737.html#flickr http://www.hospitalitynet.org/organization/.html#videos Tue, 28 Jan 2014 17:30:56 +0200 A new Video has been added: 'MP&A's Presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica ' MP&A Digital & Advertising Honored with Three HSMAI Adrian Awards http://www.hospitalitynet.org/news/154000320/4063177.html http://www.hospitalitynet.org/news/154000320/4063177.html Tue, 03 Dec 2013 14:57:58 +0200 MP&A Digital & Advertising, a full-service integrated agency specializing in the travel industry, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with three Adrian Awards for exceptional digital marketing and public relations efforts. Email vs. Social Media – Which One Deserves Your Marketing Dollar? | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4062860.html http://www.hospitalitynet.org/news/154000320/4062860.html Thu, 07 Nov 2013 09:14:31 +0200 Ever hear the one about the hotelier who had too much money to spend on marketing? Neither have I. Financial constraints on marketing budgets are all too common in the hospitality industry. As a result hoteliers are constantly evaluating and balancing budgets in an effort to generate the greatest proven return on investment while at the same time trying to stay current with the ever-changing media landscape. A Salute To Three of the Best Resorts in the Caribbean | by Madigan Pratt http://www.hospitalitynet.org/news/154000320/4062630.html http://www.hospitalitynet.org/news/154000320/4062630.html Tue, 22 Oct 2013 17:07:05 +0200 The discerning readers of Condé Nast Traveler have spoken. This week the prestigious travel magazine released the results of its annual survey recognizing the best cities, islands, cruise lines, airlines, hotels and resorts in the world. Warning to Hotels: Don’t Post Fake Reviews | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4062312.html http://www.hospitalitynet.org/news/154000320/4062312.html Wed, 25 Sep 2013 16:50:38 +0200 Review sites like Google, Yelp, Citysearch and even TripAdvisor have taken a huge hit recently in the media for publishing fake reviews. So have a number of so-called reputation management companies for helping foster the practice. TripAdvisor Top Performers, Caribbean Hotel Edition (Part 2) | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4061829.html http://www.hospitalitynet.org/news/154000320/4061829.html Thu, 15 Aug 2013 16:19:04 +0200 In a recent analysis of TripAdvisor top performers in the Caribbean, a number of interesting observations were made about destinations with top-performing hotels. Today, we’re unveiling the Caribbean hotels that currently have a 5-star TripAdvisor rating and key findings from our recent analysis. TripAdvisor Top Performers, Caribbean Destination Edition (Part 1) | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4061765.html http://www.hospitalitynet.org/news/154000320/4061765.html Wed, 07 Aug 2013 17:20:30 +0200 Millions of travelers use TripAdvisor to plan their vacation, including help selecting a hotel. In the Caribbean, this may involve choosing between several hotels on the same island or several hotels on different islands. TripAdvisor therefore has the ability to help increase a hotel's occupancy and an island's air arrivals. Harshad Methrath has been promoted Associate Creative Director at MP&A Digital & Advertising in Williamsburg - VA, United States http://www.hospitalitynet.org/staffmovement/79004927.html http://www.hospitalitynet.org/staffmovement/79004927.html Wed, 15 May 2013 23:05:57 +0200 MP&A Digital & Advertising, an award-winning full-service agency in Williamsburg, has promoted Harshad Methrath to Associate Creative Director. Methrath has been a Graphic and Web Designer at the agency since June 2010. He has been responsible for the design and execution of website, print and digital media efforts for all of the agency’s clients, which include several of the top luxury resorts in the Caribbean. In addition, he has successfully managed clients’ search engine optimization (SEO) Hotelier Interview: The Remarkable David Dodwell | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4057402.html http://www.hospitalitynet.org/news/154000320/4057402.html Thu, 23 Aug 2012 16:57:30 +0200 A Bermudian and graduate of the highly acclaimed Cornell Hotel School, David Dodwell has more than four decades of experience in hospitality and is the owner of The Reefs in Bermuda and Nisbet Plantation on Nevis. Both resorts have been highly acclaimed in consumer travel media over the years but nothing could have foretold what a remarkable experience Mr. Dodwell and his two resorts would have over the past twelve months. Social Media: Damned If You Do. Damned If You Don’t | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4057290.html http://www.hospitalitynet.org/news/154000320/4057290.html Thu, 16 Aug 2012 08:51:37 +0200 There they were, two articles one right on top of the other in the very same enewsletter, each espousing a polar opposite point-of-view on social media. The first article, Hotels Don’t See Social Media as a Priority, cites research conducted in five countries by the prestigious Ecole hôtelière de Lausanne (Switzerland) and RateTiger. The countries included France, Germany, Spain, UK and the USA. Iconic Jamaica Inn Retains MP&A Digital & Advertising http://www.hospitalitynet.org/news/154000320/4057042.html http://www.hospitalitynet.org/news/154000320/4057042.html Tue, 24 Jul 2012 17:37:42 +0200 Intimate Jamaica Inn in Ocho Rios has retained luxury hotel specialists MP&A Digital & Advertising, formerly Madigan Pratt & Associates. MP&A Digital & Advertising will lead the digital marketing and communications efforts in North America for Jamaica Inn. The efforts include an integrated marketing program using online and database marketing, advertising, social media consultation, reputation management and promotion to attract new customers, build loyalty and increase revenue. 7 Ways to Make Email Work | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4056090.html http://www.hospitalitynet.org/news/154000320/4056090.html Tue, 15 May 2012 17:45:10 +0200 Email marketing, when executed well, is one of the most powerful sales media a small luxury hotel has in its marketing toolbox. The problem is, not that many hotels do it well and as a result fail to realize its full revenue generating potential. We know of one small luxury hotel that generates well over $1 million a year as a direct result of their email marketing program. For every dollar they spend in email they generate $50 in revenue. It pays to do it right. Here are 7 ways to help your email marketing program work. Tune-Up Your Website for Peak SEO Performance | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4055560.html http://www.hospitalitynet.org/news/154000320/4055560.html Tue, 03 Apr 2012 16:59:56 +0200 No one can guarantee your hotel will show up on the first page of a Google search for hotels in your destination, but that's the goal every hotel must strive for. Why? Because research shows that if your hotel doesn't appear on page 1 or 2, it is practically invisible. Few people look beyond the first two pages when doing a search. Exposing Five Popular Myths of Social Media | By Madigan Pratt http://www.hospitalitynet.org/news/154000320/4054782.html http://www.hospitalitynet.org/news/154000320/4054782.html Wed, 08 Feb 2012 17:44:43 +0200 Over the past few weeks Joe Buhler and I have been having numerous Google+ conversations concerning the effectiveness of social media. Joe is a principal of buhlerworks, an expert in development and execution of social web marketing strategies. Several conversations dealt with the many myths surrounding social media so I asked Joe to write a guest column on the subject for Hospitality Marketing Blog. For hoteliers simply dabbling in social media, here is your wake-up call. Let us know what you think.