MP&A Digital & Advertising | provided by Hsyndicate Copyright 1995-2015 Hsyndicate Latest news, events, photos and more from MP&A Digital & Advertising en-us Tue, 01 Dec 2015 11:59:24 +0100 (Hsyndicate) (Hsyndicate) Hsyndicate RSS FeedGenerator 120 Stephanie Miller has been appointed Account Executive/Social Media Manager at MP&A Digital & Advertising in Williamsburg - VA, United States Mon, 02 Nov 2015 10:17:09 +0200 MP&A Digital & Advertising, an award-winning full-service CRM agency, announces the addition of Stephanie Miller to its team of professional marketers. As account executive and social media manager, Miller will assist in the day-to-day management of marketing communications and social media efforts for the agency’s growing list of clients. MP&A helps several of the Caribbean’s top hotels and resorts acquire and retain profitable customers using its successful integrated Customer Relationship Ma Blog - Top Caribbean Hotel Awards Won By The Somerset, Turks & Caicos and Rosalie Bay, Dominica Wed, 07 Oct 2015 13:49:59 +0200 The Somerset on Grace Bay in Turks and Caicos was declared the winner of the Marketing Award and Rosalie Bay in Dominica the winner of its Sustainability Award at the Caribbean Hotel and Tourism Association's CHIEF Conference in Puerto Rico last weekend. Case studies submitted by both resorts highlighted each one's extraordinary achievements in their respective areas of marketing and sustainability. Each resort made it to the final round being named among the top three in their category with the eventual winners announced at the CHIEF Conference. Marketing Case Study -� The Somerset on Grace Bay, Turks & Caicos logoTheSomerset-BlueThe Somerset on Grace Bay won for its marketing case study showing a remarkable increase in both occupancy and revenue after embracing an integrated Customer Relationship Marketing (iCRM) approach to sales and marketing.... Bucuti & Tara Beach Resorts, Aruba Selects MP&A Digital & Advertising as New Agency of Record Wed, 19 Aug 2015 15:08:07 +0200 Intimate, eco-driven Bucuti & Tara Beach Resorts, the highly popular luxury resort on Aruba's famous Eagle Beach, has selected MP&A Digital & Advertising as its agency of record. Blog - Caribbean's No. 1 Resort Retains Luxury Customer Relationship Marketing Professionals Tue, 11 Aug 2015 14:44:07 +0200 Intimate, eco-driven Bucuti & Tara Beach Resorts, the highly popular luxury resort on Aruba's famous Eagle Beach, has selected MP&A Digital & Advertising as its agency of record. Bucuti, the 2015 #1 Best Hotel of the Caribbean according to TripAdvisor, retained MP&A Digital & Advertising, a full-service integrated marketing agency, for its expertise in integrated Customer Relationship Marketing (iCRM) and public relations services. MP&A Digital & Advertising, recognized for its successes with the Caribbean's best properties, will develop a creative communications program for the 104-room property dually recognized for its service excellence and its forward-thinking green initiatives. The program will include online and database marketing, advertising, reputation management, promotion and public relations counsel.... Blog - MP&A Digital Named NAVIS Certified Partner Wed, 05 Aug 2015 14:40:55 +0200 MP&A Digital & Advertising, a leading hospitality marketing company focused on driving profitable revenue and creating loyal guests for luxury hotels is pleased to announce that it has just been named a NAVIS Certified Partner and the only certified partner serving the Caribbean, Bahamas and Bermuda. NAVIS is a sales and marketing solution provider helping hotels leverage the full profit potential of their direct channel. Their NAVIS Reach solution is the top hospitality CRM solution on the market today. Navis Partnership'It's a fact that the companies with the most loyal guests are also the most profitable. This is why we are excited to partner with NAVIS,' said Madigan Pratt, president of MP&A Digital.... The New Hotel Mantra – “Drive Profitable Direct Bookings | By Madigan Pratt Fri, 05 Jun 2015 12:13:18 +0200 You are witnessing an upheaval within the Online Travel Agency space and it doesn't necessarily spell good news for independent luxury hotels. Expedia buying Travelocity. no longer sharing client emails with hotels. Analysts estimate that Expedia, Priceline and Travelocity will generate a combined $80 billion in hotel and vacation rental bookings this year. And so it goes. E. Rhonda Bastian has been appointed Executive Manager at The Somerset Resort on Grace Bay in Providenciales, Turks and Caicos Islands Wed, 11 Mar 2015 04:46:58 +0200 A native of the Bahamas, Bastian brings more than 20 years of hospitality experience to the position. Her career includes various leadership positions at some of the Caribbean’s most recognized properties including such Bahamas properties as The Cove and The Reefs Atlantis on Paradise Island, British Colonial Hilton and the Sandals Royal Bahamian Resort & Spa in Nassau. Bastian has also worked at destination management company Cacique International and has been a head agent, supervisor and cert The Benefits of Being A Digital Leader vs. Laggard | By Madigan Pratt Wed, 04 Mar 2015 16:43:48 +0200 A recent study conducted by McKinsey & Company shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. It's the digital leaders vs.the digital laggards and the financial implications are enormous. The Case for Hotel Videos | By Madigan Pratt Fri, 10 Oct 2014 10:52:40 +0200 Do you know any hoteliers that have been putting off creating professionally produced videos for their small luxury hotel? I'll bet you do and the reason is most likely that they are just too expensive. Really? This is perhaps the most common reason a company, including hotels, will use when it doesn't want to purchase something. Sure, it will cost money, but what are the benefits? How much revenue will videos produce? What will be your return on investment? It's not about how much something costs, but how ROI a hotel can expect. What in Hell is the U.S.P.? And Why Do You Need One? Redux | By Madigan Pratt Wed, 20 Aug 2014 09:28:06 +0200 Every so often it's a good idea to step back and review the real definition of the U.S.P. While the Unique Selling Proposition is one of the most basic and important components of a hotel's marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original. The Most Effective Yet Underutilized Hotel Marketing Discipline | By Madigan Pratt Mon, 11 Aug 2014 17:47:11 +0200 Public relations, online advertising, websites, SEO, sales, social media and email are all common forms of marketing used by small luxury hotels today. They are assembled in various mixes to form a hotel's marketing and communications plan. Success Secrets From The Best Caribbean Boutique Hotels | By Madigan Pratt Tue, 15 Jul 2014 17:48:41 +0200 Another season of discovering which hotels will be ranked among the world's best is upon us. Travel+Leisure Magazine has just announced their picks and Condé Nast Traveler won't be far behind. Seeing these annual rankings raised two questions. MarketingSherpa Features MP&A Case Study of Jamaica Inn Wed, 14 May 2014 16:04:19 +0200 MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program. Close That Sale Now | By Madigan Pratt Fri, 09 May 2014 16:16:18 +0200 Running a profitable hotel today is more challenging than ever. Competition and discounting has never been fiercer while guests are more demanding than ever. Online travel agencies (OTAs) require rate parity and can sell any specials on your website while extracting a 25% fee for their services. They also buy your branded keywords on Google to increase their revenue as a result of your marketing efforts. Holy #Hashtag! Loyalty in The Digital Age | By Madigan Pratt Fri, 11 Apr 2014 12:23:22 +0200 Loyalty may be marketing's Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags. That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining according to Chris Malone, managing partner at Fidelum Partners, a global marketing firm. TripAdvisor Update – Bigger and More Important Than Ever | By Madigan Pratt Thu, 20 Feb 2014 16:53:27 +0200 Two noteworthy articles came across my desk last week. Both involved the same company and after reading each all I could say was, 'Wow!' Both were about TripAdvisor and confirmed the company is becoming an indispensable part of the social fabric of the traveling process. Honoring the Top 1% of TripAdvisor: 2014 Travelers’ Choice Awards Tue, 28 Jan 2014 17:32:56 +0200 Travelers have spoken and the results are in. TripAdvisor has sifted through literally millions of reviews from travelers around the world to identify user favorites and name the 2014 Travelers' Choice winners. Video - MP&A's Presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica Tue, 28 Jan 2014 17:30:56 +0200 A new Video has been added: 'MP&A's Presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica ' MP&A Digital & Advertising Honored with Three HSMAI Adrian Awards Tue, 03 Dec 2013 14:57:58 +0200 MP&A Digital & Advertising, a full-service integrated agency specializing in the travel industry, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with three Adrian Awards for exceptional digital marketing and public relations efforts. Email vs. Social Media – Which One Deserves Your Marketing Dollar? | By Madigan Pratt Thu, 07 Nov 2013 09:14:31 +0200 Ever hear the one about the hotelier who had too much money to spend on marketing? Neither have I. Financial constraints on marketing budgets are all too common in the hospitality industry. As a result hoteliers are constantly evaluating and balancing budgets in an effort to generate the greatest proven return on investment while at the same time trying to stay current with the ever-changing media landscape.