MP&A Digital & Advertising | provided by Hsyndicate Copyright 1995-2016 Hsyndicate Latest news, events, photos and more from MP&A Digital & Advertising en-us Wed, 28 Sep 2016 08:46:36 +0100 (Hsyndicate) (Hsyndicate) Hsyndicate RSS FeedGenerator 120 469 Seconds That Will Change Your Hotel’s Marketing Strategy | By Madigan Pratt Thu, 15 Sep 2016 17:18:45 +0200 Driving Profitable Direct Revenue should be the mantra for every hotelier today. This is particularly true for independent luxury properties that stand to gain the most by encouraging guests to book direct rather than through an OTA. Marketing to Affluent Travelers | By Madigan Pratt Thu, 11 Aug 2016 13:38:00 +0200 As the owner or general manager of a small luxury hotel you know the success of your property depends in large part on your ability to attract today's affluent American traveler, but who are these people, what do they think about themselves and how do they plan to spend their money on big ticket items? Blog - Marketing to Affluent American Travelers Tue, 09 Aug 2016 13:38:58 +0200 As the owner or general manager of a small luxury hotel you know the success of your property depends in large part on your ability to attract today’s affluent American traveler. But who are these people, what do they think about themselves and how do they plan to spend their money on big ticket items? Blog - Surprise! - T+L Names World's Best Caribbean Hotels Thu, 14 Jul 2016 15:03:18 +0200 Nothing short of seismic' is the best way to describe the Caribbean hotel performance in the long awaited Travel + Leisure World's Best Awards for 2016. To start, T+L trimmed their list from 36 hotels in 2015 to the Top 25 in 2016. This automatically knocked 11 potential hotels from the list - a 30% reduction. And there were other surprises as well, including: * Five of the Top 10 hotels in this year's list didn't even make the list of 36 in 2016. Blog - Success Secrets of the No. 1 Hotel in The World for Romance Tue, 17 May 2016 13:47:50 +0200 Bucuti & Tara Beach Resort, a 104-room adults-only property situated on the best beach in Aruba is perhaps the most highly decorated hotel in the Caribbean. Most recently TripAdvisor named it the No. 1 Hotel in the World for Romance and the No. 8 Hotel in the World overall. In both 2015 and 2016 TripAdvisor named it the No. 1 Hotel in the Caribbean. In fact, the resort has been ranked the No.... The Linkage Between Your Hotel’s Brand Promise, Loyalty and Profitability | By Madigan Pratt Mon, 14 Mar 2016 11:25:04 +0200 Delivering an exceptional guest experience is a fundamental goal of every hotel seeking profitability and a good return on investment for its owners. But a recent analysis by Deloitte shows how hotels must go far beyond the guest experience to achieve that goal. New Hotel Marketing Agency Launched to Help European Luxury Hotels Prosper in the Digital Age Thu, 14 Jan 2016 09:29:41 +0200 MP&A Digital & Advertising, an agency offering top luxury Caribbean hotels integrated Customer Relationship Marketing (iCRM) solutions has formed a new agency based in Paris, France with the expressed purpose of ensuring luxury European hotels maximize occupancy and profitable revenue. The agency is a partnership with StringCan Interactive with offices in Paris and Phoenix, Arizona. Bucuti & Tara Beach Resorts, Aruba Selects MP&A Digital & Advertising as New Agency of Record Wed, 19 Aug 2015 15:08:07 +0200 Intimate, eco-driven Bucuti & Tara Beach Resorts, the highly popular luxury resort on Aruba's famous Eagle Beach, has selected MP&A Digital & Advertising as its agency of record. The New Hotel Mantra – “Drive Profitable Direct Bookings | By Madigan Pratt Fri, 05 Jun 2015 12:13:18 +0200 You are witnessing an upheaval within the Online Travel Agency space and it doesn't necessarily spell good news for independent luxury hotels. Expedia buying Travelocity. no longer sharing client emails with hotels. Analysts estimate that Expedia, Priceline and Travelocity will generate a combined $80 billion in hotel and vacation rental bookings this year. And so it goes. The Benefits of Being A Digital Leader vs. Laggard | By Madigan Pratt Wed, 04 Mar 2015 16:43:48 +0200 A recent study conducted by McKinsey & Company shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. It's the digital leaders vs.the digital laggards and the financial implications are enormous. The Case for Hotel Videos | By Madigan Pratt Fri, 10 Oct 2014 10:52:40 +0200 Do you know any hoteliers that have been putting off creating professionally produced videos for their small luxury hotel? I'll bet you do and the reason is most likely that they are just too expensive. Really? This is perhaps the most common reason a company, including hotels, will use when it doesn't want to purchase something. Sure, it will cost money, but what are the benefits? How much revenue will videos produce? What will be your return on investment? It's not about how much something costs, but how ROI a hotel can expect. What in Hell is the U.S.P.? And Why Do You Need One? Redux | By Madigan Pratt Wed, 20 Aug 2014 09:28:06 +0200 Every so often it's a good idea to step back and review the real definition of the U.S.P. While the Unique Selling Proposition is one of the most basic and important components of a hotel's marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original. The Most Effective Yet Underutilized Hotel Marketing Discipline | By Madigan Pratt Mon, 11 Aug 2014 17:47:11 +0200 Public relations, online advertising, websites, SEO, sales, social media and email are all common forms of marketing used by small luxury hotels today. They are assembled in various mixes to form a hotel's marketing and communications plan. Success Secrets From The Best Caribbean Boutique Hotels | By Madigan Pratt Tue, 15 Jul 2014 17:48:41 +0200 Another season of discovering which hotels will be ranked among the world's best is upon us. Travel+Leisure Magazine has just announced their picks and Condé Nast Traveler won't be far behind. Seeing these annual rankings raised two questions. MarketingSherpa Features MP&A Case Study of Jamaica Inn Wed, 14 May 2014 16:04:19 +0200 MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program. Close That Sale Now | By Madigan Pratt Fri, 09 May 2014 16:16:18 +0200 Running a profitable hotel today is more challenging than ever. Competition and discounting has never been fiercer while guests are more demanding than ever. Online travel agencies (OTAs) require rate parity and can sell any specials on your website while extracting a 25% fee for their services. They also buy your branded keywords on Google to increase their revenue as a result of your marketing efforts. Holy #Hashtag! Loyalty in The Digital Age | By Madigan Pratt Fri, 11 Apr 2014 12:23:22 +0200 Loyalty may be marketing's Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags. That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining according to Chris Malone, managing partner at Fidelum Partners, a global marketing firm. TripAdvisor Update – Bigger and More Important Than Ever | By Madigan Pratt Thu, 20 Feb 2014 16:53:27 +0200 Two noteworthy articles came across my desk last week. Both involved the same company and after reading each all I could say was, 'Wow!' Both were about TripAdvisor and confirmed the company is becoming an indispensable part of the social fabric of the traveling process.