MP&A Digital & Advertising | provided by Hsyndicate Copyright 1995-2015 Hsyndicate Latest news, events, photos and more from MP&A Digital & Advertising en-us Thu, 29 Jan 2015 07:12:46 +0100 (Hsyndicate) (Hsyndicate) Hsyndicate RSS FeedGenerator 120 Blog - Caribbean Hotels Hit With TripAdvisor Sticker Shock Tue, 27 Jan 2015 20:42:46 +0200 Hoteliers take note. If you haven't renewed your TripAdvisor Business Listing lately hold on to your hats. Rates have gone up and in most cases substantially - like double what was paid last year. Caribbean Marketplace is taking place in Puerto Rico this week. Several years ago, at Marketplace, the TripAdvisor Business Listing was introduced. Since many hoteliers signed up at that time they are being asked, or will soon be asked to renew with sizable increases in fee. Hopefully there is money in your budget to cover the increase. The consequences for not renewing are substantial. In addition to going a year without direct links to your website, reservations email and phone number, the price of a 'new' listing is significantly higher than the increased rate for renewal would be.... Blog - An Open Letter to Jeff Bezos - CEO of Amazon Mon, 24 Nov 2014 15:19:02 +0200 Dear Mr. Bezos, Congratulations on Amazon's impending move into the online travel business. It's exciting that Amazon is a great admirer of high-end, independent hotels and resorts and values the uniqueness of this segment.� I wish you great success with your initial launch in four U.S. cities We hope that your expansion into the Caribbean� comes soon. Here are five properties that should be at the top of your consideration set. Each fits your criteria, is independent and carries a four-star TripAdvisor rating or higher. Three sport a coveted five-star rating. All, like Amazon, have built reputations for delivering superior levels of customer satisfaction.... Blog - Helping Hotels Scare Up More Boo!-kings Thu, 30 Oct 2014 21:21:45 +0200 MP&A Digital & Advertising recently carved up some Halloween fun for its� hospitality clients.� The result, a howling good time and 'spook-tacular' photo and video content to share across� social media and beyond. MP&As luxury Caribbean resorts who benefited from a pumpkin� carving party were Jamaica Inn in Ocho Rios, Jamaica;� Nisbet Plantation Beach Club in Nevis, West Indies;� The Somerset on Grace Bay, Turks and Caicos:� Bolongo Bay Beach Resort in St. Thomas, USVI; � Rosalie Bay Resort in Dominica. Local client� Two Rivers Country Club at Governor's Land in Williamsburg got in on the fun and� received their own pumpkin carving. Watch� this short video to share in the fun.... The Case for Hotel Videos | By Madigan Pratt Fri, 10 Oct 2014 10:52:40 +0200 Do you know any hoteliers that have been putting off creating professionally produced videos for their small luxury hotel? I'll bet you do and the reason is most likely that they are just too expensive. Really? This is perhaps the most common reason a company, including hotels, will use when it doesn't want to purchase something. Sure, it will cost money, but what are the benefits? How much revenue will videos produce? What will be your return on investment? It's not about how much something costs, but how ROI a hotel can expect. What in Hell is the U.S.P.? And Why Do You Need One? Redux | By Madigan Pratt Wed, 20 Aug 2014 09:28:06 +0200 Every so often it's a good idea to step back and review the real definition of the U.S.P. While the Unique Selling Proposition is one of the most basic and important components of a hotel's marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original. The Most Effective Yet Underutilized Hotel Marketing Discipline | By Madigan Pratt Mon, 11 Aug 2014 17:47:11 +0200 Public relations, online advertising, websites, SEO, sales, social media and email are all common forms of marketing used by small luxury hotels today. They are assembled in various mixes to form a hotel's marketing and communications plan. Success Secrets From The Best Caribbean Boutique Hotels | By Madigan Pratt Tue, 15 Jul 2014 17:48:41 +0200 Another season of discovering which hotels will be ranked among the world's best is upon us. Travel+Leisure Magazine has just announced their picks and Condé Nast Traveler won't be far behind. Seeing these annual rankings raised two questions. MarketingSherpa Features MP&A Case Study of Jamaica Inn Wed, 14 May 2014 16:04:19 +0200 MP&A Digital & Advertising is dedicated to delivering results in the terms of increasing revenue and occupancy for our hotel clients. Over the years, we have published countless case studies that document the success of our iCRM (integrated customer relationship marketing) program. Close That Sale Now | By Madigan Pratt Fri, 09 May 2014 16:16:18 +0200 Running a profitable hotel today is more challenging than ever. Competition and discounting has never been fiercer while guests are more demanding than ever. Online travel agencies (OTAs) require rate parity and can sell any specials on your website while extracting a 25% fee for their services. They also buy your branded keywords on Google to increase their revenue as a result of your marketing efforts. Holy #Hashtag! Loyalty in The Digital Age | By Madigan Pratt Fri, 11 Apr 2014 12:23:22 +0200 Loyalty may be marketing's Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags. That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining according to Chris Malone, managing partner at Fidelum Partners, a global marketing firm. TripAdvisor Update – Bigger and More Important Than Ever | By Madigan Pratt Thu, 20 Feb 2014 16:53:27 +0200 Two noteworthy articles came across my desk last week. Both involved the same company and after reading each all I could say was, 'Wow!' Both were about TripAdvisor and confirmed the company is becoming an indispensable part of the social fabric of the traveling process. Honoring the Top 1% of TripAdvisor: 2014 Travelers’ Choice Awards Tue, 28 Jan 2014 17:32:56 +0200 Travelers have spoken and the results are in. TripAdvisor has sifted through literally millions of reviews from travelers around the world to identify user favorites and name the 2014 Travelers' Choice winners. Video - MP&A's Presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica Tue, 28 Jan 2014 17:30:56 +0200 A new Video has been added: 'MP&A's Presentation of Hotel Case Studies from the TripAdvisor Master Class in Jamaica ' MP&A Digital & Advertising Honored with Three HSMAI Adrian Awards Tue, 03 Dec 2013 14:57:58 +0200 MP&A Digital & Advertising, a full-service integrated agency specializing in the travel industry, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with three Adrian Awards for exceptional digital marketing and public relations efforts. Email vs. Social Media – Which One Deserves Your Marketing Dollar? | By Madigan Pratt Thu, 07 Nov 2013 09:14:31 +0200 Ever hear the one about the hotelier who had too much money to spend on marketing? Neither have I. Financial constraints on marketing budgets are all too common in the hospitality industry. As a result hoteliers are constantly evaluating and balancing budgets in an effort to generate the greatest proven return on investment while at the same time trying to stay current with the ever-changing media landscape. A Salute To Three of the Best Resorts in the Caribbean | by Madigan Pratt Tue, 22 Oct 2013 17:07:05 +0200 The discerning readers of Condé Nast Traveler have spoken. This week the prestigious travel magazine released the results of its annual survey recognizing the best cities, islands, cruise lines, airlines, hotels and resorts in the world. Warning to Hotels: Don’t Post Fake Reviews | By Madigan Pratt Wed, 25 Sep 2013 16:50:38 +0200 Review sites like Google, Yelp, Citysearch and even TripAdvisor have taken a huge hit recently in the media for publishing fake reviews. So have a number of so-called reputation management companies for helping foster the practice. TripAdvisor Top Performers, Caribbean Hotel Edition (Part 2) | By Madigan Pratt Thu, 15 Aug 2013 16:19:04 +0200 In a recent analysis of TripAdvisor top performers in the Caribbean, a number of interesting observations were made about destinations with top-performing hotels. Today, we’re unveiling the Caribbean hotels that currently have a 5-star TripAdvisor rating and key findings from our recent analysis. TripAdvisor Top Performers, Caribbean Destination Edition (Part 1) | By Madigan Pratt Wed, 07 Aug 2013 17:20:30 +0200 Millions of travelers use TripAdvisor to plan their vacation, including help selecting a hotel. In the Caribbean, this may involve choosing between several hotels on the same island or several hotels on different islands. TripAdvisor therefore has the ability to help increase a hotel's occupancy and an island's air arrivals. Harshad Methrath has been promoted Associate Creative Director at MP&A Digital & Advertising in Williamsburg - VA, United States Wed, 15 May 2013 23:05:57 +0200 MP&A Digital & Advertising, an award-winning full-service agency in Williamsburg, has promoted Harshad Methrath to Associate Creative Director. Methrath has been a Graphic and Web Designer at the agency since June 2010. He has been responsible for the design and execution of website, print and digital media efforts for all of the agency’s clients, which include several of the top luxury resorts in the Caribbean. In addition, he has successfully managed clients’ search engine optimization (SEO)