MP&A Digital & Advertising | provided by Hsyndicate Copyright 1995-2018 Hsyndicate Latest news, events, photos and more from MP&A Digital & Advertising en-us Mon, 19 Feb 2018 04:52:30 +0100 (Hsyndicate) (Hsyndicate) Hsyndicate RSS FeedGenerator 120 Blog - Freelance Friday - Steve Bennett, Uncommon Caribbean Fri, 09 Feb 2018 16:00:19 +0200 Newsrooms are nearly nonexistent. Sure, it’s an added challenge to any PR pro’s day, but imagine the freelancer who’s trying to concentrate on quality writing while having to hustle their stories – all day, every day. To show our love for these dynamic free agents who are on this crazy (and rewarding) ride along with us, MP&A Digital & Advertising introduces #FreelanceFriday. In this new monthly series, we’ve turned the tables on these leaders of the pack. Discover their own intriguing stories. Lessons From A Billionaire’s Perspective on Teamwork | By Madigan Pratt Thu, 02 Nov 2017 09:37:20 +0200 What can you learn about hospitality from a billionaire? Quite a lot as you might expect. One of my favorite lessons comes via Patrick Lencioni, an expert on leadership and corporate organizational health. He tells a story of a billionaire client who best expressed the power of teamwork this way... Independent Hotels Are Booming | By Madigan Pratt Thu, 31 Aug 2017 09:24:13 +0200 If you follow hotel performance data then you know they are experiencing what can best be described as boom times. What's most interesting is that independents are significantly outpacing their branded brethren. Blog - Independent Hotels Are Booming Tue, 08 Aug 2017 17:23:15 +0200 If you follow hotel performance data then you know they are experiencing what can best be described as boom times. What’s most interesting is that independents are significantly outpacing their branded brethren. And in case you haven’t seen the data, here are a few highlights from a recent Lodging Magazine article. Brand Perception: An Increased Focus on Conversational Messaging | By Stephanie Miller Tue, 20 Jun 2017 18:17:13 +0200 Where are your guests when they're not at your hotel? The answer is simple: they're on social media. But, the real question is: are they on your social media? Blog - 5 Social Media Tips to Improve Conversational Messaging Mon, 19 Jun 2017 20:03:11 +0200 Where are your guests when they’re not at your hotel? The answer is simple: they’re on social media. But, the real question is: are they on your social media? Social media is becoming the go-to platform for many travelers who no longer want to visit websites, pick up the phone or even send an email. As social media managers, we’re also brand managers and responsible for knowing the ins and outs of each hotel we represent. To create a seamless experience for the online user, increase your focus on conversational messaging before, during and after a guest’s stay with these five tips. What the Hell is Happening in Reservations? | By Steven Herron Thu, 27 Apr 2017 17:18:52 +0200 As an owner or general manager of an independent luxury hotel have you ever asked this question? How about recently? Although you'd love for guests to make reservations through your website, the truth is many don't, especially if you cater to the leisure crowd. These guests feel compelled to call because they are spending their money, not the company's. It makes a difference. The Presidential Election Effect on Hotel Performance | By Madigan Pratt Fri, 21 Oct 2016 09:19:20 +0200 Coming off of a record year in 2015, Caribbean hotel occupancy in 2016 has declined every month so far this year compared to last according to the folks at STR. Blame it on Zika, AirBnB, Brexit, Cuba or the airlines if you like, but there is something else at work this year – the US Presidential election. 469 Seconds That Will Change Your Hotel’s Marketing Strategy | By Madigan Pratt Thu, 15 Sep 2016 17:18:45 +0200 Driving Profitable Direct Revenue should be the mantra for every hotelier today. This is particularly true for independent luxury properties that stand to gain the most by encouraging guests to book direct rather than through an OTA. Marketing to Affluent Travelers | By Madigan Pratt Thu, 11 Aug 2016 13:38:00 +0200 As the owner or general manager of a small luxury hotel you know the success of your property depends in large part on your ability to attract today's affluent American traveler, but who are these people, what do they think about themselves and how do they plan to spend their money on big ticket items? The Linkage Between Your Hotel’s Brand Promise, Loyalty and Profitability | By Madigan Pratt Mon, 14 Mar 2016 11:25:04 +0200 Delivering an exceptional guest experience is a fundamental goal of every hotel seeking profitability and a good return on investment for its owners. But a recent analysis by Deloitte shows how hotels must go far beyond the guest experience to achieve that goal. New Hotel Marketing Agency Launched to Help European Luxury Hotels Prosper in the Digital Age Thu, 14 Jan 2016 09:29:41 +0200 MP&A Digital & Advertising, an agency offering top luxury Caribbean hotels integrated Customer Relationship Marketing (iCRM) solutions has formed a new agency based in Paris, France with the expressed purpose of ensuring luxury European hotels maximize occupancy and profitable revenue. The agency is a partnership with StringCan Interactive with offices in Paris and Phoenix, Arizona. Bucuti & Tara Beach Resorts, Aruba Selects MP&A Digital & Advertising as New Agency of Record Wed, 19 Aug 2015 15:08:07 +0200 Intimate, eco-driven Bucuti & Tara Beach Resorts, the highly popular luxury resort on Aruba's famous Eagle Beach, has selected MP&A Digital & Advertising as its agency of record. The New Hotel Mantra – “Drive Profitable Direct Bookings | By Madigan Pratt Fri, 05 Jun 2015 12:13:18 +0200 You are witnessing an upheaval within the Online Travel Agency space and it doesn't necessarily spell good news for independent luxury hotels. Expedia buying Travelocity. no longer sharing client emails with hotels. Analysts estimate that Expedia, Priceline and Travelocity will generate a combined $80 billion in hotel and vacation rental bookings this year. And so it goes. The Benefits of Being A Digital Leader vs. Laggard | By Madigan Pratt Wed, 04 Mar 2015 16:43:48 +0200 A recent study conducted by McKinsey & Company shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. It's the digital leaders vs.the digital laggards and the financial implications are enormous. The Case for Hotel Videos | By Madigan Pratt Fri, 10 Oct 2014 10:52:40 +0200 Do you know any hoteliers that have been putting off creating professionally produced videos for their small luxury hotel? I'll bet you do and the reason is most likely that they are just too expensive. Really? This is perhaps the most common reason a company, including hotels, will use when it doesn't want to purchase something. Sure, it will cost money, but what are the benefits? How much revenue will videos produce? What will be your return on investment? It's not about how much something costs, but how ROI a hotel can expect. What in Hell is the U.S.P.? And Why Do You Need One? Redux | By Madigan Pratt Wed, 20 Aug 2014 09:28:06 +0200 Every so often it's a good idea to step back and review the real definition of the U.S.P. While the Unique Selling Proposition is one of the most basic and important components of a hotel's marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original. The Most Effective Yet Underutilized Hotel Marketing Discipline | By Madigan Pratt Mon, 11 Aug 2014 17:47:11 +0200 Public relations, online advertising, websites, SEO, sales, social media and email are all common forms of marketing used by small luxury hotels today. They are assembled in various mixes to form a hotel's marketing and communications plan.